Aren’t you glad that this past year has come to an end? Although the Chinese New Year only starts in a few weeks, for us 2016 is already a thing of the past. Bye now!
Last year, while the world was having a hard time to offer an equitable and peaceful environment for all its inhabitants, Brazil and Latin America continued to undergo the worst economic crisis the region has witnessed in decades. When the daily struggle obscures our capacity to see the positive aspects in our undertakings, we should focus on the lighter side of things.
For instance, despite the need for some adjustment in our structure, we managed to stay afloat and thrived; we moved to Mexico (street!), hired young and enthusiastic talent while keeping most of our valuable human assets, and reinvented ourselves as a business, working together and growing stronger as a team.
As typical Brazilians, who for consecutive years have topped rankings as the people with most confidence about the future, we look forward to the year ahead with high hopes and confidence in a brighter future. We start 2017 with renewed optimism and a firm belief that good things come to those who persist and are patient to see what lies ahead with open eyes, arms and minds.
Close to reaching our 18th anniversary, we are starting up again. And what better way to celebrate a new dawn than a toast to new beginnings? In our last communication, we invited you for a visit and said the recipe for a signature drink mixing two Brazilian and Mexican standards would follow. Remember that? Since 18 is the legal drinking age in Brazil, here we go!
We partnered with award-winning mixologist and bartender Miguel Paes, who designed an aptly named drink exclusively for us. And because the possibility of spending another year together inebriates us with joy, we decided to share with you the secret of this sophisticated yet easy to follow recipe. Here is the formula for Ccaps Sunrise, a refreshing, stress-free and delightful cocktail to accompany you in every celebration of the New Year, which shall be as refreshing, stress-free and delightful as this drink.
We thank you for being on our side. And we very much look forward to sharing more meaningful moments with you in 2017.