Ever wondered if you know about all of the e-mail marketing platforms out there, or if you’re getting the best from your buck for any of your XaaS? Yeah, me too.
As a marketer in an increasingly service-competitive world, I often struggle to know if there is a better or cheaper service in my sales and marketing stack. With the explosion of marketing and sales software during the last few years, it is an ever-demanding task to keep up with modern growth technology.
Hell, now we even have AI virtual assistants. Meet Julie Desk and Amy, who will help you schedule your next meeting. (Don’t feel like you’re too far behind, I also only found out about this a few weeks ago…)
In addition to freshly-arrived SalesHacker and other innovative technology blogs that keep us informed of new sales & marketing online tools and services, VC firm Accel Partners’ recently compiled a comprehensive list of the modern marketing technology tools out there.
Ranging from big data management to customer experience and retention, this taxonomic visualization of the marketing environment gives us a better view of the complex landscape of marketing tools available to the modern professional, backed by insights from more than 100 CMOs. I’d suggest the next step would be to add sales automation and lead generation tools like Outreach, SalesLoft and Toofr, which are also at the forefront of the latest growth technology.
Visit Growthverse’s website to submit a company that isn’t included there yet and learn more about this free (at least for now) and insightful tool.
Have another amazing tool or insight to share? Let me know in the comment section below!