Should Have Used a More Reliable LSP! – Part 5
I’m guessing their localization engineers had
technical problems?!?!
The Power of Words (Especially when Unspoken)
Studies reveal that with time fewer words are used in print advertising. That’s right, people: marketing and advertising people today not only prefer but use mostly visual language!
Increasingly bright ads, where fewer words are shown, are the most successful in the market. I decided to go back and check a few old magazines to compare them with those of today. The difference is shocking! Visual metaphors and iconization have indeed become the soul of the business.
Long before I was born
Late last century
Today
The XXI century advertising is used in a way that words can be free of the shackles of the written word, go beyond the boundaries of creativity and explore logical thinking to the maximum. That is, the word is there, only it is not written…
But for those of us who work with the written language, where will we be?
How is it possible that no one has talked about Twitter here at the Ccaps Blog? OK then, I will be the first!
It is very unlikely that you haven’t heard of Twitter as everyone talks about it on the Websphere. Yet a lot of people don’t have the slightest idea of what it is.
The Wikipedia describes it as “a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.” In other words, it’s a way for you to share anything and everything with anyone that has a minimal interest in what you have to say. And the best part, you are not required to follow your followers and vice-versa.
Have you twitted today?
Contrary to what you may think, Twitter is not like Orkut, Facebook or the like! Twitter is a place where you exchange information in real time with various sources, have fun, talk to friends, get in touch with celebrities or receive online promotions. The sky is the limit!
As expected, the localization world is all over on Twitter! There are various companies, professionals and industry magazines with profiles on Twitter that you can follow, if interested. Those who became Twitter-addicted here at Ccaps are your humble writer, Fabiano and Bruno.
Those that cast the first stone at Twitter, thinking that it is silly and useless, are the same who became addicted in the first week! 
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